20240101
产品策划&包装设计
OCT10品牌设计携手百年老字号北京同仁堂，任务是为其核心产品—新会陈皮，打造一套匹配其身份的全新包装。
我们的挑战是： 如何在一个包装上，同时承载百年品牌的厚重，并直观传递产品的珍贵？
解决方案（创意核心）：
让匠心“可视化”： 深度解读北京同仁堂“不敢省人工，不敢减物力”的古训，并将其精髓注入设计。清晰呈现了新会陈皮从采摘到晒制、仓储的完整古法流程，让正宗与传承，一眼便知，每一步的匠心都跃然纸上。
演绎“时间价值”： 我们将抽象的“陈化”与“珍贵”，通过考究的材质、色彩和版面设计，转化为可触摸、可感知的视觉体验。每一处细节，都在诉说着时间赋予的品质。
最终，我们交付的不仅是一套包装，更是一个完整的品牌故事载体。 它帮助北京同仁堂在市场上强化了其“匠心经典”的领导者地位，让产品自己会说话。极大提升了产品的信任度和价值感。
为品牌做设计，我们做的不仅是美化，更是战略。
OCT10 Brand Design collaborated with Beijing Tong Ren Tang, a time-honored heritage brand with a century-long legacy, on a mission to create a new packaging system for its core product—Xinhui Dried Tangerine Peel—that truly reflects its distinguished status.
Our challenge: How can a single package simultaneously convey the profound heritage of a century-old brand while clearly communicating the exceptional value of the product?
Solution (Creative Core):
Making Craftsmanship “Visible”:We deeply interpreted Beijing Tong Ren Tang’s ancient motto—“Never sparing effort in labor, never cutting corners in materials”—and infused this philosophy into the design. The packaging clearly illustrates the complete traditional process of Xinhui Dried Tangerine Peel, from harvesting and sun-drying to storage. Authenticity and heritage are made evident at a glance, with meticulous craftsmanship brought to life on every surface.
Expressing the “Value of Time”:We transformed abstract concepts like “aging” and “preciousness” into tangible and perceptible visual experiences through refined materials, colors, and layout design. Every detail tells a story of the quality shaped by time.
In the end：what we delivered was more than just a packaging system—it was a complete vessel for the brand’s story. It helped Beijing Tong Ren Tang strengthen its market position as a leader in “craftsmanship and heritage,” allowing the product to speak for itself. This significantly enhanced the product’s credibility and perceived value.
When designing for brands, we don’t just aim to beautify—we strategize.
