2024.12
品牌策略 & VIS设计 & 包装设计 & 传播设计
OCT10品牌设计为AURAVIVA品牌的出海制定从破局思路到策略定位以及品牌形象的全案设计，助力品牌出海快速提升品牌势能。
品牌策略定位： 定义“专业级的轻奢美学”为核心，专注于解决传统造型工具的行业痛点，以专业标准与轻奢美学为指导，呈现兼具性能与设计感的高品质发型造型产品。
品牌视觉系统： 萃取“轻奢美学”的灵感，打造极简、优雅且具有高度包容性的视觉语言和产品包装。一套能在全球任何角落都彰显高级感的符号体系。
最终成果： 我们交付的不仅是一套设计，更是一套能让AURAVIVA在海外市场建立高溢价能力、实现品牌资产沉淀的完整装备。
OCT10 Brand Design developed a comprehensive branding solution for AURAVIVA’s global expansion—from breakthrough strategy and positioning to full brand identity—empowering the brand to rapidly enhance its influence overseas.
Brand Strategy & Positioning:Centered on “professional-grade accessible luxury aesthetics,” we focused on addressing pain points in traditional styling tools. Guided by professional standards and refined aesthetics, we delivered high-quality haircare products that excel in both performance and design.
Brand Visual System:Inspired by “accessible luxury aesthetics,” we created a minimalist, elegant, and highly versatile visual language and product packaging—a sophisticated symbolic system designed to convey premium quality across global markets.
Final Outcome:What we delivered was more than a design—it was a complete toolkit empowering AURAVIVA to build premium pricing power and accumulate lasting brand equity in international markets.
