Rejoice Egg White Spirits 古井·喜蛋酒


2016.03
Packaging Design





在中国,人们热衷用宴席接待八方亲友共享内心喜悦。红色的蛋象征着圆满,美好与喜庆,能给人带来欢乐和幸福感.而蛋的造型给人带来舒适的手感。产品的设计定位用于中国的喜庆宴会的市场,瓶身图案是通过将中国人的各种喜庆活动通过卡通插画的方式来体现,更具时尚和趣味气息。能够给人们来无限的快乐。是一款集合中国文化和对美好生活的憧憬为一体的快乐小酒。

In China, people are keen to invite relatives and friends to join the catering and share the happiness in their heart.The red egg literally symbolizes perfection,beautiful and joy,which bringing the meaning of happiness.The egg shape passes the comfortable and pleasant hand feeling. The design is positioned for the China festive catering market. The pattern on the bottle describes kinds of Chinese festive activities by cartoon illustration, which is more fashionable and appreciating syllepsis with the eternity joy.It is the joyful white spirits to integrate the Chinese traditional culture with the longing for a better life.





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